Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 1, Problem 8LOC
Summary Introduction

To determine:

What is the best word to describe the communication approach used in the social communication model?

Introduction:

As a deviation from the traditional business communication defined by publishing or broadcasting mindset where the upper management always issue directives for the lower supervisors to follow, the new social communication model is more interactive and conversational. This model has positive attributes such as being more aligned to conversation than publication, discussion than lecture, permission than intrusion, bi/multidirectional than unidirectional, etc.

Blurred answer
Knowledge Booster
Background pattern image
Business
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Text book image
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Text book image
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
Text book image
Introduction to Business
Business
ISBN:9781947172548
Author:OpenStax
Publisher:OpenStax College
Text book image
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education
Text book image
Bcom
Business
ISBN:9780357026595
Author:LEHMAN, Carol M.
Publisher:Cengage Learning,