Company F makes its customers experience outstanding. This is by way of beginning the business with the needs of the customers. Company F gives more and first priority to the customer. The strategy ‘Purple Promise’ reached the customers all over the world. It promises that it will make all the experience of the customers outstanding. On the same hand the company also faces glitches here and there. But later Company F focused on its slogan purple promise to give the outstanding experience to its customers. To discuss: Examples for wants, needs, and demands of Company F and differentiation of these concepts. Characters in the case: Company F

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Chapter 1, Problem 1.18CC

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Company F makes its customers experience outstanding. This is by way of beginning the business with the needs of the customers. Company F gives more and first priority to the customer. The strategy ‘Purple Promise’ reached the customers all over the world. It promises that it will make all the experience of the customers outstanding. On the same hand the company also faces glitches here and there. But later Company F focused on its slogan purple promise to give the outstanding experience to its customers.

To discuss: Examples for wants, needs, and demands of Company F and differentiation of these concepts.

Characters in the case:

Company F

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