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Zarrella had now been CEO of B&L for a little over a year. There was growing resistance to "Stronger as one' within the company. However, change was needed: B&L's sales cost structure in the Americas was too high and the company was losing market share. Could 'Stronger as one' revive B&L? How long should the company continue to drive change in the region in this way before the conclusion would become evident?

Zarrella had now been CEO of B&L for a little over a year. There was growing resistance to "Stronger as one' within the company. However, change was needed: B&L's sales cost structure in the Americas was too high and the company was losing market share. Could 'Stronger as one' revive B&L? How long should the company continue to drive change in the region in this way before the conclusion would become evident?

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Zarrella had now been CEO of B&L for a little over a year. There was growing resistance to Stronger as one' within the company. However, change was needed: B&L’'s sales cost structure in the Americas was too high and the company was losing market share. Could Stronger as one' revive B&L? How long should the company continue to drive change in the region in this way before the conclusion would become evident?
Transcribed Image Text:Zarrella had now been CEO of B&L for a little over a year. There was growing resistance to Stronger as one' within the company. However, change was needed: B&L’'s sales cost structure in the Americas was too high and the company was losing market share. Could Stronger as one' revive B&L? How long should the company continue to drive change in the region in this way before the conclusion would become evident?
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