Yvon Chouinard has had a tremendous influence on Patagonia over decades, initially by setting its strategy and culture. Chouinard was born in 1938. Many companies such as Walmart, Microsoft, Apple, and Dell experienced great difficulty after their iconic founders departed. Do you think Patagonia may face a similar crisis when Chouinard is no longer involved with Patagonia? Why or why not? Explain.

Yvon Chouinard has had a tremendous influence on Patagonia over decades, initially by setting its strategy and culture. Chouinard was born in 1938. Many companies such as Walmart, Microsoft, Apple, and Dell experienced great difficulty after their iconic founders departed. Do you think Patagonia may face a similar crisis when Chouinard is no longer involved with Patagonia? Why or why not? Explain.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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