Your workforce in the sales department consist of 30 workers. 10 are baby boomers born between 1945 and 1964, 10 are Generation X born 1965-1980, and 10 Generation Y born 1981-2000. You are installing a computerized system. This will replace the old system of hand written reports and phone call generated leads. This new system will generate sales leads, require all reports to be made on mobile devices and the system will operate 24/7. How do you expect each age group to respond and how do you overcome obstacles? Be specific.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your workforce in the sales department consist of 30 workers. 10 are baby boomers born between 1945 and 1964, 10 are Generation X born 1965-1980, and 10 Generation Y born 1981-2000. You are installing a computerized system. This will replace the old system of hand written reports and phone call generated leads. This new system will generate sales leads, require all reports to be made on mobile devices and the system will operate 24/7. How do you expect each age group to respond and how do you overcome obstacles? Be specific. 

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Human resource management (HRM) is the practice of managing an organization's workforce in order to achieve organizational objectives. It involves the planning, recruitment, selection, training, development, motivation, retention, and compensation of employees. It is important in any organization because it ensures that the right people are hired and trained to carry out the company's objectives. It is also responsible for ensuring that employees are motivated, engaged, and working to their full potential. The role of HRM has developed over time and has shifted from being an administrative task to a more strategic function. It plays a crucial role in ensuring compliance with legal and regulatory requirements related to the job.

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