Your friend is a Vice President of HR. She says, “Companies with a strong employment brand

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Your friend is a Vice President of HR. She says, “Companies with a strong employment brand
spend less on recruiting than companies without a strong employment brand.” Is this correct?

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Step 1

Generating a reliable and optimistic employer brand needs a lot of work, but it works. An employer brand is fabricated of every single touchpoint you have with applicants and workforces, from the first messages candidates receive to employees’ departure interviews. 

 

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