Your company has tasked you with an exciting career advancement opportunity. The company selected three employees to work independently to present a proposal for an international expansion. Each of these three employees (you and two other employees at your organization) will independently present a proposal supporting the company's expansion to a specific international location. If your proposal is accepted, you will receive a significant financial pay increase aligned with a promotion. You are required to: Pentair, water, and a Nigeria. Instructions: Your project must incorporate the following elements: Company Background: Describe the company and the goods and services it provides. Market Intelligence: broad overview of the target country: please include here information about its political, legal, cultural, economic and technological characteristics. Please make sure you provide supporting statistics and indicators for each component of the macroenvironment. (Refer to your Module 4 Portfolio Milestone) Business Environment Analysis: Determine key national characteristics that will affect marketing of the product, SWOT (strengths, weaknesses, opportunities, and threats), ethical implications. (Refer to your Module 4 Portfolio Milestone) Market Entry Analysis: Analyze and nominate an appropriate market entry mode. Market Entry Strategy: Given the entry mode, describe the entity’s management structure, marketing mix, management of resources, management of HR, and how your chosen career area/position would operate. Company Recommendations: provide your recommended course of action for the company. Contingency Plan: Describe risks, potential ethical dilemmas, solutions and an exit strategy if the company had to quit the market. Career Recommendations: Provide a recommended course of action for your career path.

Social Psychology (10th Edition)

10th Edition

ISBN:9780134641287

Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers

Chapter1: Introducing Social Psychology

Section: Chapter Questions

Problem 1RQ1

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Question

Your company has tasked you with an exciting career advancement opportunity. The company selected three employees to work independently to present a proposal for an international expansion. Each of these three employees (you and two other employees at your organization) will independently present a proposal supporting the company's expansion to a specific international location. If your proposal is accepted, you will receive a significant financial pay increase aligned with a promotion.

You are required to:

Pentair, water, and a Nigeria.
Instructions: Your project must incorporate the following elements:

Company Background: Describe the company and the goods and services it provides.
Market Intelligence: broad overview of the target country: please include here information about its political, legal, cultural, economic and technological characteristics. Please make sure you provide supporting statistics and indicators for each component of the macroenvironment. (Refer to your Module 4 Portfolio Milestone)
Business Environment Analysis: Determine key national characteristics that will affect marketing of the product, SWOT (strengths, weaknesses, opportunities, and threats), ethical implications. (Refer to your Module 4 Portfolio Milestone)
Market Entry Analysis: Analyze and nominate an appropriate market entry mode.
Market Entry Strategy: Given the entry mode, describe the entity’s management structure, marketing mix, management of resources, management of HR, and how your chosen career area/position would operate.
Company Recommendations: provide your recommended course of action for the company.
Contingency Plan: Describe risks, potential ethical dilemmas, solutions and an exit strategy if the company had to quit the market.
Career Recommendations: Provide a recommended course of action for your career path.