You were promoted to district sales manager recently. You are now in-charge for the performance of thirty-five salespeople who call on industrial distributors in Florida, Chicago and Houston, selling mostly to independently operated hardware stores and franchises. Probably because you recently earned an MBA in Marketing, your national sales manager has asked you to create a program to encourage the company’s field salespeople in carrying out the CEO’s mandate for a total sales force customer relationship management (CRM) program to retain profitable business customers. Prepare a bulleted outline or executive summary of your proposed sales force empowerment program for submission to your national sales manager.

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