Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is the concept of benchmarking and how it will be used in an audit to determine the effectiveness of the salesforce?
Expert Solution
Step 1
Benchmarking is an interaction where you measure your organization's prosperity against other comparative organizations to find in case there is a hole in execution that can be shut by working on your exhibition. Concentrating on different organizations can feature the stuff to improve your organization's proficiency and turned into a greater player in your industry.
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