You have recently secured a ‘Lead Operations Manager’ role with the 666 group, a logistics specialist company providing frozen items to high street restaurants. You have taken over in a challenging period where the industry is affected by COVID19. You understand the organization will have a complicated and trying year ahead. Another vertical of the company also works around the F&B industry and distributes through a dedicated team of riders. You are tasked by the Senior Management to develop plans to ensure that there is a greater clarity on process improvement practices by use of modern management concepts through advanced technology. Assess the role of automation and technology in enhancing the efficiency of supply chain operations, and how this can be leveraged to become a differentiator in the food and beverage sector. Also, advise the management as to how enhance responsiveness in the extremely competitive F&B industry.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You have recently secured a ‘Lead Operations Manager’ role with the 666 group, a logistics specialist company providing frozen items to high street restaurants. You have taken over in a challenging period where the industry is affected by COVID19. You understand the organization will have a complicated and trying year ahead. Another vertical of the company also works around the F&B industry and distributes through a dedicated team of riders.
You are tasked by the Senior Management to develop plans to ensure that there is a greater clarity on process improvement practices by use of modern management concepts through advanced technology.
Assess the role of automation and technology in enhancing the efficiency of supply chain operations, and how this can be leveraged to become a differentiator in the food and beverage sector. Also, advise the management as to how enhance responsiveness in the extremely competitive F&B industry.

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