You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter6: International Management

Section: Chapter Questions

Problem 6CRQ: Compare and contrast low-rigor versus high-rigor cross-cultural training. Provide some examples of...

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