Scenario You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations. Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence. Can you please attach scholarly sources and use in-text citation that were helpful while developing the answers?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Scenario

You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.

Your client company is new to the concept of ‘Cross National Management’. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

Can you please attach scholarly sources and use in-text citation that were helpful while developing the answers?

Expert Solution
Step 1: Define international business

Note: The scholarly sources and citations will not be provided as it is against our guidelines.


The dynamic process of performing economic operations across international borders, overcoming geographic, political, and cultural barriers, is known as international business. It includes the transfer of commodities, services, and knowledge between businesses and customers based in several countries. In addition to international trade, this diverse subject additionally involves an intentional worldwide distribution of resources, technology, and talent.

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