Storytelling about places is recognized as a tool to enhance the reputation of regions as they compete for tourism and economic development spending in the digital age. Through digital media, people can be encouraged to tell their tourism stories and share their experiences.
Stories are so essential to human life that we can be described as the “Storytelling Animal” (Gottschall, 2012). Stories and storytelling help define the nature of humanity (James & Minnis, 2004; Tobin, 2006). Stories, including myths, legends, and folktales (Reamy, 2002), pass on wisdom, knowledge, and culture for thousands of years (Sole and Wilson, 2002, p.73). Storytelling activities are ubiquitous throughout human history, including day-to-day activities, at meals, while traveling, in work songs, and even while dreaming. “Storytelling begins with the very history of mankind, there has never existed anywhere a people without stories” (Barthes et al., 1969). Hence, stories are devices to organize thinking and preserve memories (Ong et al., 1986), or sometimes to making sense of ongoing change, interpreting and reinterpreting the present looking at the past and the future.
QUESTION
Share your thoughts on the advantages and disadvantages of using the concept of "story-telling" to sell a destination.
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