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You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them -   Why is business and IT alignment important to a company?   What are the twelve components of alignment?   What the enables and inhibitors to business and IT alignment?   What are the six steps to strategically align business and IT?   Answer the above question with a long explanation

You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them -   Why is business and IT alignment important to a company?   What are the twelve components of alignment?   What the enables and inhibitors to business and IT alignment?   What are the six steps to strategically align business and IT?   Answer the above question with a long explanation

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them -

 

Why is business and IT alignment important to a company?

 

What are the twelve components of alignment?

 

What the enables and inhibitors to business and IT alignment?

 

What are the six steps to strategically align business and IT?

 

Answer the above question with a long explanation

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