You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them - Why is business and IT alignment important to a company? What are the twelve components of alignment? What the enables and inhibitors to business and IT alignment? What are the six steps to strategically align business and IT? Answer the above question with a long explanation
You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them - Why is business and IT alignment important to a company? What are the twelve components of alignment? What the enables and inhibitors to business and IT alignment? What are the six steps to strategically align business and IT? Answer the above question with a long explanation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
You are the VP of IT at the bicycle company. You are trying to better align IT with the rest of the business. However, you have to convince the other executives why it is necessary. You decide to do that by answering the following questions for them -
Why is business and IT alignment important to a company?
What are the twelve components of alignment?
What the enables and inhibitors to business and IT alignment?
What are the six steps to strategically align business and IT?
Answer the above question with a long explanation
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step 1: Introduction
VIEWStep 2: Why is business and IT alignment important to a company
VIEWStep 3: What are the twelve components of alignment
VIEWStep 4: What the enables and inhibitors to business and IT alignment
VIEWStep 5: What are the six steps to strategically align business and IT
VIEWSolution
VIEWStep by step
Solved in 6 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning