Answered: You are researching the options for…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Question

You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements.

A) At what individual price would revenue be maximized for the Certification in Online Counseling? Explain/support your answer based on the calculations in the table.

B) At what individual price would revenue be maximized for the Certification as a Group Home Counselor? Explain/support your conclusion based on the calculations in table.

C) What is the maximum revenue for an individual pricing policy?

D) If you employed pure bundling what would be the maximum total revenue? Explain/support your conclusion based on the calculations in the table.

2. You have developed a self-study certification system for those who need credit hours for
recertification by your state's social welfare office. The system operates at virtually no cost, i.e.,
there is no marginal cost. A marketing research team has assembled the following sale
information:
Online Self Study Certifications for Social Work License
Certification
Certification
in Online Counseling as a Group Home Counselor
TR Counseling
TR Group Home
Segment 1
Segment 2
Segment 3
Segment 4
Customers
1000
1000
1000
$190
$150
$95
1000 $35
$70
$90
$160
$195
Bundle
$260
$240
$255
$230
TR Bundle

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