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You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) 8,000,000 R2,500,000 (Total Revenue) 10

You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) 8,000,000 R2,500,000 (Total Revenue) 10

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact
of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of
Shoprite’s products using the following data (Include practical examples and analysis of the final results):

You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) Average Customer Lifespan (ACL) 8,000,000 R2,500,000 (Total Revenue) 10 8 years
Transcribed Image Text:You are newly employed by Shoprite in your area as a supply chain specialist. Shoprite wants to measure the impact of its customer on the business at large. Use the simple Method to calculate the Customer Lifetime Value (CVL) of Shoprite's products using the following data (Include practical examples and analysis of the final results): Total Revenue R120,000,000 Total Number of Customers Total Number of Orders Average Order Frequency (AOF) Average Customer Lifespan (ACL) 8,000,000 R2,500,000 (Total Revenue) 10 8 years
Read the statement below and answer ALL the questions that follow. Research shows that a short and basic structure serves as a platform for the food supply chain. Additionally, the businesses heavily integrate their processes with those of their raw material suppliers (backward integration), and they take seriously the coordination and integration of their cross-functional internal operations (internal integration). In addition, these businesses present themselves as having a reasonable level of customer integration (forward integration). https://www.researchgate.net/publication/289684472_Food Supply Chain Integration Learning from the Supply Chain Superpower You are managing supply chain activities at Shoprite
Transcribed Image Text:Read the statement below and answer ALL the questions that follow. Research shows that a short and basic structure serves as a platform for the food supply chain. Additionally, the businesses heavily integrate their processes with those of their raw material suppliers (backward integration), and they take seriously the coordination and integration of their cross-functional internal operations (internal integration). In addition, these businesses present themselves as having a reasonable level of customer integration (forward integration). https://www.researchgate.net/publication/289684472_Food Supply Chain Integration Learning from the Supply Chain Superpower You are managing supply chain activities at Shoprite
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