You are hired as a consultant by Vikings Inc. to prepare a report based on the undermentioned criteria. You will choose a known Caribbean Company in the manufacturing sector and its product/service with information available on the internet, that does not currently operate outside the region. You will conduct a comprehensive study of the international business environment, that is, the geography, culture, government, history, economics, and politics of a new country, outside of the region, from which you believe the company and its product/service could operate profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that could be utilized as discussed in the course. You will need to keep in mind the domestic realities of the company and its product/service by conducting a situation analysis to start. You are also required to suggest an international strategy after an analysis of all strategies discussed in the course.
You are hired as a consultant by Vikings Inc. to prepare a report based on the undermentioned
criteria.
You will choose a known Caribbean Company in the manufacturing sector and its
product/service with information available on the internet, that does not currently operate outside
the region. You will conduct a comprehensive study of the international business environment,
that is, the geography, culture, government, history, economics, and politics of a new country,
outside of the region, from which you believe the company and its product/service could operate
profitably. Propose a strategy for internationalization. Looking particularly at entry strategies that
could be utilized as discussed in the course. You will need to keep in mind the domestic realities
of the company and its product/service by conducting a situation analysis to start. You are also
required to suggest an international strategy after an analysis of all strategies discussed in the
course.
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