You are a senior public relation officer. The citizens in the country are suffering financially due to the prolonged pandemic. As part of the company’s corporate social responsibility (CSR), you are required to survey the needs of two (2) charitable groups. Then, propose three (3) suitable ways the company can give back to the society. In your proposal to the head of public relation department, • state the purpose of your proposal; • identify two (2) charitable groups of your choice; • describe the needs of the two (2) charitable groups; • suggest three (3) ways the company can help the two (2) charitable groups; • provide details of the activities (such as cost, time needed, justification of its suitability, and manpower required); and • describe the benefits of those activities to the staff members and company. Provide two (2) benefits of those activities to the staff members and two (2) benefits of those activities to the company.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are a senior public relation officer. The citizens in the country are suffering financially due to
the prolonged pandemic. As part of the company’s corporate social responsibility (CSR), you are
required to survey the needs of two (2) charitable groups. Then, propose three (3) suitable ways
the company can give back to the society.
In your proposal to the head of public relation department,
• state the purpose of your proposal;
• identify two (2) charitable groups of your choice;
• describe the needs of the two (2) charitable groups;
• suggest three (3) ways the company can help the two (2) charitable groups;
• provide details of the activities (such as cost, time needed, justification of its suitability,
and manpower required); and
• describe the benefits of those activities to the staff members and company. Provide two (2)
benefits of those activities to the staff members and two (2) benefits of those activities to
the company.
Your proposal should be about 800-1200 words

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