Would adding drive-thrus disrupt operations and their ability to deliver high-quality food and service to inside customers?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Would adding drive-thrus disrupt operations and their ability to deliver high-quality food and service to inside customers?

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Introduction

 

Drive-thrus is the popular service option provided by the restaurants to their customers. It is a take-out option that allows customers to have their food without leaving their cars. It was first introduced in 1930 in the USA.

 

 

 

 

Answer 

Drive-thrus does not interpret restaurant's operations and they provide quality services to customers. It is very beneficial for the customers, it offers convenience that doesn’t need to leave their cars. If the restaurant has limited space for dining, drive-thrus are the best option for them and the customers can place the order offline or online before reaching the place.

 

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