With the majority of health-care costs spent for the treatment of chronic diseases and the reason for most emergency room visits being non-emergencies, the time is ripe for telemedicine. Patients are tapping their phones, tablets, and keyboards instead of making an office visit or trip to the emergency room. Technology makes it possible for doctors to consult with patients through Skype or FaceTime on smartphones, access medical tests via electronic medical records, and send a prescription to a patient’s local pharmacy—all from miles away. The telemedicine industry is still in its infancy, earning only $200 million in annual revenue, but it is predicted to increase to an almost $2 billion industry in just a few years. Technology isn’t the only reason for this industry’s growth. The HITECH Act encouraging electronic medical records is also adding fuel to this fire.  Research the telemedicine industry and describe two companies offering services. What are the pros and cons of offering medical services this way, and is there governmental or industry guidance for this industry?  In what stage of the product life cycle is telemedicine? What role has mobile technology played in evolution of this industry? Explain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question

With the majority of health-care costs spent for the treatment
of chronic diseases and the reason for most emergency room
visits being non-emergencies, the time is ripe for telemedicine.
Patients are tapping their phones, tablets, and keyboards instead
of making an office visit or trip to the emergency room. Technology makes it possible for doctors to consult with patients through
Skype or FaceTime on smartphones, access medical tests via
electronic medical records, and send a prescription to a patient’s
local pharmacy—all from miles away. The telemedicine industry is
still in its infancy, earning only $200 million in annual revenue, but
it is predicted to increase to an almost $2 billion industry in just
a few years. Technology isn’t the only reason for this industry’s
growth. The HITECH Act encouraging electronic medical records
is also adding fuel to this fire.

 Research the telemedicine industry and describe two
companies offering services. What are the pros and
cons of offering medical services this way, and is there
governmental or industry guidance for this industry?

 In what stage of the product life cycle is telemedicine?
What role has mobile technology played in evolution
of this industry? Explain. 

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning