Answered: With the help of online search try to…

With the help of online search try to take an example of another organization and identify the purpose of the organization with respect to the different stakeholders.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

While attempting to study the concepts of the Zachman Framework we considered an example of an airport to understand how different stakeholders have different thoughts on the purpose of the same organization. With the help of online search try to take an example of another organization and identify the purpose of the organization with respect to the different stakeholders.

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