Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the anecdotal story Blackbeard the Pirate and consider the following questions. Refer to the opening discussion and the article by Porter. What are the main strategic issues facing Blackbeard and his crew? According to the strategic management process, does Blackbeard need a new mission? Vision? Strategy? Why would market analysis and strategic planning be important to Blackbeard? What course of action would you recommend?
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