Identify DELTA's current mission and analyze DELTA's strategy
Identify DELTA's current mission and analyze DELTA's strategy
In less than one page, identify DELTA's mission. Consider all of the parts of DELTA when you reflect on the vision and mission statement. Don't just copy the vision and mission statements, rather, paraphrase them in your own words and discuss whether or not DELTA is actually following the statements. If they don't have one, describe in your own words what you think it is based on other statements the company makes about themselves.
With the remaining space in this section, identify DELTA's current operations specific to their strategy. This section should provide a sound understanding of what DELTA does. After reading this section the board of directors of DELTA should feel confident that you understand where they operate, how they differentiate themselves, and how they make money. Your analysis of how DELTA makes money should be as insightful as possible. The best analysis will consider DELTA's net income over a historical time period, not just a snapshot of one revenue period. Further, the analysis will consider the environmental dynamics that DELTA has operated in during the history of the company. This insight will be helpful when you evaluate your recommendations for the board.
Part 2
SWOT
Perform a SWOT analysis for DELTA. Strengths and weaknesses are internal factors for DELTA. Intuitively you should be looking at things that are attributes of the organization. You should be using tools such as the value chain to know where to look for strengths and weaknesses and then applying criteria from models such as the VRIO (RBV) frame work to determine whether they are candidates for a strategic competitive advantage.
Opportunities and threats refer to the external environment, intuitively; information provided in this section should be related to the analysis of DELTA in consideration of Porter's Five Forces model. After preparing this section you should understand the strengths, weaknesses, opportunities, and threats associated with DELTA's current operations/strategies. Several strengths, weaknesses, opportunities, and threats should be identified and should be listed in the order you feel is most critical. It is therefore essential that you use the analysis tools we've discussed in class: VRIO (RBV), value chain, Porter's five forces, PESTEL, and any other key success factors if applicable to complete your SWOT analysis.
Trending now
This is a popular solution!
Step by step
Solved in 9 steps
