Answered: Why is one of the guidelines for…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Why is one of the guidelines for leading decision group meetings to separate idea generation form idea evalution?

Expert Solution

INTRODUCTION:

In an organization, there are a number of activities and tasks that are to be done. The activities and tasks are done by the employees of the organization. The employees of the organization are working at the different levels of management namely top-level management, middle-level management, and low-level management.

There are different teams and groups that are made within the organization amongst within the departments or amongst the other departments also. The basic motive is to actually gather together in meetings for taking various decisions in an organization.