Why is it so difficulty for the channel manager to develop a truly optimal channel structure? Identify and discuss several types of facilitating agencies and the role they play in the channels of distribution.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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Why is it so difficulty for the channel manager to develop a truly optimal channel structure? Identify and discuss several types of facilitating agencies and the role they play in the channels of distribution.

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9780357033791
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