Why do consumers love social trends?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Why do consumers love social trends?

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Step 1 Introduction

The majority of people have observed a social trend.The activities in which society participates are referred to as social trends.Some trends last only a few weeks, while others last for years.Since the beginning of human societies, trends have existed.You might also have heard them referred to as "fads."

Social trends are frequently the result of society's reaction to a cultural element, such as a fashion or music style.Although cultural minorities frequently initiate trends, the majority of a society typically adopts the trend as their own.Trends are experienced collectively by people.People may be able to develop a sense of community by participating in trends.

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