Why are in-app ads so important to marketers?
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- Does advertising create desire or merely reflect it?Explain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?At what stage in the product lifecycle areinformative ads used?