Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
Problem 1LO
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Question
30-
Which one of the following retailers target the low income consumers by offering broad variety but less assortment of goods?
a.
Super markets
b.
Specialty stores
c.
Extreme value retailers
d.
Category specialists
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