Which of the following statements best describes the global marketing strategy of the company that 8WI tech consumer gadget? O a. The new version of Product X will be launched this week; this new version is expected to be featuring a number of new technologies and features; the company is looking to sell the product at a discount to attract loyal customers. O b. Product X is already in the decline stage of the product life cycle; the marketing team needs to adopt a competitive promotional strategy to boost sales locally in Hong Kong. O c. Although Product X is available online, the company is unable to gain a sizeable market share in certain countries owing to lack of an e-commerce strategy. O d. Product X has reached the maturity stage of the product life cycle in Hong Kong; the company is planning to sell this product to a new market. During election year, politicians will put pressure on the government over issues such as increasing tax on tobacco. What is the possible marketing strategy from tobacco companies in response to this risk? Oa. Increase the price of the product. O b. Engage professional consultants in lobbying influential politicians and key opinion leaders to influence policy direction. O c. Change the name of the company and sponsor a charity. O d. Stop producing cigarettes but invest in promoting the new vaping experience.
Which of the following statements best describes the global marketing strategy of the company that 8WI tech consumer gadget? O a. The new version of Product X will be launched this week; this new version is expected to be featuring a number of new technologies and features; the company is looking to sell the product at a discount to attract loyal customers. O b. Product X is already in the decline stage of the product life cycle; the marketing team needs to adopt a competitive promotional strategy to boost sales locally in Hong Kong. O c. Although Product X is available online, the company is unable to gain a sizeable market share in certain countries owing to lack of an e-commerce strategy. O d. Product X has reached the maturity stage of the product life cycle in Hong Kong; the company is planning to sell this product to a new market. During election year, politicians will put pressure on the government over issues such as increasing tax on tobacco. What is the possible marketing strategy from tobacco companies in response to this risk? Oa. Increase the price of the product. O b. Engage professional consultants in lobbying influential politicians and key opinion leaders to influence policy direction. O c. Change the name of the company and sponsor a charity. O d. Stop producing cigarettes but invest in promoting the new vaping experience.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following statements best describes the global marketing strategy of the company that owns product X, a high-
tech consumer gadget?
O a. The new version of Product X will be launched this week; this new version is expected to be featuring a number of new
technologies and features; the company is looking to sell the product at a discount to attract loyal customers.
O b. Product X is already in the decline stage of the product life cycle; the marketing team needs to adopt a competitive
promotional strategy to boost sales locally in Hong Kong.
O c. Although Product X is available online, the company is unable to gain a sizeable market share in certain countries owing
to lack of an e-commerce strategy.
O d. Product X has reached the maturity stage of the product life cycle in Hong Kong; the company is planning to sell this
product to a new market.
During election year, politicians will put pressure on the government over issues such as increasing tax on tobacco. What is the
possible marketing strategy from tobacco companies in response to this risk?
O a.
Increase the price of the product.
O b. Engage professional consultants in lobbying influential politicians and key opinion leaders to influence policy direction.
Oc. Change the name of the company and sponsor a charity.
O d. Stop producing cigarettes but invest in promoting the new vaping experience.
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