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Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier? Multiple Choice   “What if I can’t make the monthly payments?”   “I don’t want to try this if it means I have to swallow it with milk.”   “But it might make me drowsy.”   “I really don’t see how it is better than the system I already have.”   “My brother will tease me relentlessly if I buy that.”

Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier? Multiple Choice   “What if I can’t make the monthly payments?”   “I don’t want to try this if it means I have to swallow it with milk.”   “But it might make me drowsy.”   “I really don’t see how it is better than the system I already have.”   “My brother will tease me relentlessly if I buy that.”

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Which of the following quotes from a new product adopter would signal the need for a firm to counteract a value barrier?

Multiple Choice
  •  
    “What if I can’t make the monthly payments?”
  •  
    “I don’t want to try this if it means I have to swallow it with milk.”
  •  
    “But it might make me drowsy.”
  •  
    “I really don’t see how it is better than the system I already have.”
  •  
    “My brother will tease me relentlessly if I buy that.”
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