Which of the following is true regarding performance metric? a) a firm should use an array of metrics to evaluate its entire business. b) All financial ratios are considered to be of one type and cannot be separated into different categories. c) The health of a firms human resources can be evaluated in terms of market share. d) Market performance can be measured in terms of employee turnover.

Which of the following is true regarding performance metric? a) a firm should use an array of metrics to evaluate its entire business. b) All financial ratios are considered to be of one type and cannot be separated into different categories. c) The health of a firms human resources can be evaluated in terms of market share. d) Market performance can be measured in terms of employee turnover.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

80) Which of the following is true regarding performance metric?

a) a firm should use an array of metrics to evaluate its entire business.

b) All financial ratios are considered to be of one type and cannot be separated into different categories.

c) The health of a firms human resources can be evaluated in terms of market share.

d) Market performance can be measured in terms of employee turnover.

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