Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? Select one: a. Interactivity b. Non of them C. personalization d. information density

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? Select one: a. Interactivity b. Non of them C. personalization d. information density

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Which of the following features of e-commerce technology enables merchants to market and sell
"complex" goods and services to consumers via marketing messages that can integrate video,
audio, and text?
Select one:
a. Interactivity
on
b. Non of them
C. personalization
d. information density

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