Which of the following conclusions can be drawn from the scenario? A) Most corporations are now environmentally proactive. B) Few corporations are now environmentally proactive. C) Proactive environmental policies lead to overall lowered costs and higher profits. D) Green products are more desirable to consumers than traditional products. E) Proactive environmental policies are more popular now than ever before.
More firms are becoming environmentally proactive—doing more than the bare minimum to develop and implement strategies that preserve the environment. The old undesirable alternative of being environmentally reactive—changing practices only when forced to do so by law or consumer pressure—more often today leads to high cleanup costs, liability suits, reduced market share, reduced customer loyalty, and higher medical costs.
In contrast, a proactive policy views environmental pressures as opportunities and includes such actions as developing green products and packages, conserving energy, reducing waste, recycling, and creating a corporate culture that is environmentally sensitive.
Which of the following conclusions can be drawn from the scenario?
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