Which of Porter's THREE (3) generic competitive strategies - overall cost leadership, differentiation, and focus is IKEA predominantly applying? Explain answer based on IKEA's business strategies.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 8CRQ: What are generic competitive strategies, and how are they implemented in a firms value chain...
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Which of Porter's THREE (3) generic competitive strategies - overall cost leadership, differentiation, and focus is IKEA predominantly applying? Explain answer based on IKEA's business strategies. 

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