Which among the following is not an option for extending the product life cycle? a. Finding new users for the product b. Adding features that add value to the product but do not add cost to the product c. Increasing the consumption of present users d. Increasing the selling price

Which among the following is not an option for extending the product life cycle? a. Finding new users for the product b. Adding features that add value to the product but do not add cost to the product c. Increasing the consumption of present users d. Increasing the selling price

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: The marketing concept takes an inside-out view that focuses on existing products and heavy selling.…

A: Answer-False

Q: A spot ad is a one-time placement of a commercial in a medium. * O True False

A: A spot ad is a one-time placement of an ad on a local television station.

Q: Packaging is part of: * Product tangibles All options O Brand image O Product usage in certain cases…

A: Answer: Packaging is a part of : B(All options) Packaging is a part of products tangible, Brand…

Q: The relative search cost is low when the customer finds it difficult to determine product…

A: Convenience is one of the important factors for the customers and they want a hassle-free process to…

Q: 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to…

A: Segmented pricing is C. Selling a product or service at two or more prices, where the difference in…

Q: Environmental degradation refers to---------- in the quality of environment resulting from the…

A: Environmental degradation refers to---------- in the quality of environment resulting from the…

Q: Packaging may be defined as the general group of activities in product planning which involves…

A: Packaging is a crucial part of any business's supply chain. If it's too pricey, you might miss out…

Q: Why might a retailer use markdowns? O To adjust a markup that has resulted in prices that are too…

A: Markdowns are a common pricing strategy employed by retailers to adapt to changing market…

Q: create a one-page product overview that has a central purpose and clear organizational structure,…

A: Creating a one-page product overview is a crucial step in marketing and selling any product. The…

Q: Each of the following statements is true in terms of the various functions of packaging except:…

A: The activities that are carried out in order to design and produce a container where the product…

Q: Which among the following is related to experimentation and generation of ideas regarding a new…

A: We live in a Globalised World Customer needs are ever changing Technology is progressing at a…

Q: What are the advantages of involving users in the release testing process from the beginning? Is it…

A: Release testing can be defined as the testing that is done for the new software products so that…

Q: Brand equity capture $ value created by a brand for a company True False

A: Introduction:- Brand refers to the name, sign that is set by the company for its product or…

Q: Below is a list of descriptions and/or elements of a concept. Read each description carefully and…

A: In a market, different conditions are explained by the different concept that helps to understand…

Q: Morgan, a marketing manager at a personal care company, has been tasked with launching a trial for a…

A: The test marketing phase of the good development process is illustrated by this scenario.…

Q: In a situation where Mr. Hamza, who is a "buyer" of MADINS Company product, is only concerned with…

A: A partnership is a solitary business where at least two individuals share possession. Each partner…

Q: Ford motors identified that the organization is using excess energy resources due to which it…

A: Answer- b. ISO 50001

Q: The Container Store should ensure all of the following when setting sales goals, except: Multiple…

A: Goals are defined as the future aim or result that an individual or group tries to achieve by…

Q: All of the following actions are potential rule-of-reason violations except which one? an…

A: Output is described as the number of services and goods that are produced in a particular period of…

Q: The packaging provides the consumer a certain more percentage (for example, an additional 10%) of…

A: The packaging is an important part of the marketing mix. The designing of the product is done after…

Q: what you feel is the most important aspect of storing and warehousing a product.

A: MHE is mechanical equipment used to move, load, manage, and safeguard supplies, goods, and products…

Q: Put together an executive summary for a product management plan. This summary must include the…

A: A plan is the aspect of management of activities that includes a formal planning or strategy-making…

Q: What are the various features of a compliant acceptable use policy? (include illustrated example)

A: An Acceptable Use Policy can be defined as a series of rules that end users may or may not do with…

Q: example of a driver of sales is: Production capacity of the company Skill level of the company’s…

A: Cycle time is the time taken between two final manufactured products. And the capacity of the…

Q: A brand audit is a comprehensive examination of a brand to discover its sources of brand equity. O…

A: Brand refers to a name, term, design or symbol used by the company to differentiate it's product…

Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…

A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…

Q: Intrinsic goods are things that are desired for their own sake, such as health and life. True False

A: It is relatively tough to evaluate entirely the intrinsic value as it is uniquely reliant upon…

Q: MEC, a hiking and climbing equipment retailer, has a rock-climbing wall inside the MEC store so that…

A: Retailing - A distribution process that includes all activities that are related to selling items…

Q: With many types of warranties. Which ONE do you believe is most important? Defend your decision by…

A: When purchasing a new item, it is important to consider the different types of warranties available…

Q: With the aid of a diagram discuss the five stages of the product life cycle. give practical examples…

A: Introduction Product Life Cycle indicates about a particular product that is born or introduce in…

Q: Commercialization is the final stage in the development of a new product development.; True or False

A: New product development is the process of development of new products on the basis of market…

Q: The different stages in the product cycle are as follows EXCEPT: Market development and launch…

A: The correct option is 5 which is given as 'Experimental phase'. Explanation: The product life cycle…

Q: Manager pressurizes salesman to sell 500 units of XYZ product to meet monthly sales target in last…

A: a) The manager is confronted with bias oriented barriers. He has a biased view on the salesman that…

Q: INCREASING INTEREST IN “GREEN” PRODUCTS IS AN EXAMPLE OF ECONOMIC FORCES. a.False b.True

A: Increasing the price is related to economic forces . Price is one of the factors related to economic…

Q: Why are warranty returns and repairs necessary? Does it have to do with the price and quality of a…

A: Various products and commodities are being manufactured in the organization through different…

Q: Non-value-added activities are those that add to a product's desirability. True or False

A: The value delivery network of an organization means those stakeholders of the company that in any…

Q: ____ is the process of evaluating a system against a set of formal standards,policies, or…

A: Certification refers to the process of evaluating a system against certain specified requirements.…

Q: Once established, the same product mix remains effective for as long as the firm chooses to use it;…

A: The entire number of product lines a firm offers to its clients is referred to as product mix, also…

Q: Which of the following is true with regard to products?* Products do not include experiences,…

A: A product or products is any item offered for sale. A product can be a service or an item. Every…

Q: Packaging has little influence on buying decisions.; True or False

A: Packaging is more than simply a lovely face for a product. The package design may influence…

Q: Announcement of MIS implementation is made by what?

A: A Marketing Information System of a company can be described as a system which interprets the…

Q: Value creation is the central activity of marketing. Which is not a benefitto the firm from engaging…

A: The value received from a product will be different for every individual as they all have…

Q: The incentive to innovate would be reduced because which of the following makes research and…

A: Marketing research is the process through which the marketer or the researcher first identifies the…

Q: Product improvement and cost cutting are good strategies in which stage of the product life cycle?…

A: Product life cycle refers to stages or step wise strategies that a product goes through in its life…

Question

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

The cost per customer is usually high in which of the PLC stages? Decline Introduction OMaturity O Growth
A brand is a portfolio of rights. True False
__________Product modification makes changes to existing products in three primary ways. They are a. screening, testing, and changing. b. growth, maturity, and decline. c. quality, function, and aesthetics. d. quantity, description, and appearance. e. product, price, and service.
Firms to ensure to the customers that they are producing high quality products, they a. Provide guarantee to their products. b. Provide high quality image in the packaging of the products c. Offer their products with higher prices. d. Do sales on their products
The WholeBody Spa sells moisture at $34.50 a tube. After several weeks, they marked down the tube price 28%. What is the new sales price of a tube?
Successful extension strategies start well before the sales of a product go into decline. * O True False A stand or stall at a trade show is an example of product endorsement. True False
A brand is a portfolio of rights. O True False
A strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The image
What are the advantages and disadvantages of using organic cotton fabric labels the sustainable packaging
Provide correct answer and at least 3 to 4 pages
.Service variability meaning it's cannot be stored for later sale or use Agree Disagree The production concept meaning consumers will favor products that offer the .most in quality, performance and innovative features Agree Disagree O .The style is a larger concept than design Agree O Disagree
Customer's purchases over the customer duration with a brand that generates net present value of future profit streams is called A. Customer lifetime value B. Customer purchases value C. Customer emotional value d. Customer relationships value