Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question

Transcribed Image Text:**Scenario: Handling Lithium Ion Battery Packaging**
You are packing a mobile phone containing a lithium-ion battery and you see a prompt on the screen instructing you to place a lithium-ion label on the box. However, you have run out of the specified labels and only have lithium metal labels left. What should you do?
### Options:
1. **Put a lithium metal label instead.**
2. **Raise an Andon.**
3. **Finish packing without the label, as it will be added in the slam.**
4. **Write "Lithium ion battery inside" with a marker on the box.**
### Explanation:
- **Option 1: Put a lithium metal label instead.**
- This is not a recommended solution as labeling incorrectly can cause shipping complications and misunderstandings regarding the package contents.
- **Option 2: Raise an Andon.**
- Raising an Andon alerts your team or supervisor to the issue and is generally a preferred method in many operational setups. It helps in quickly resolving the issue and ensures proper labeling is maintained.
- **Option 3: Finish packing without the label, as it will be added in slam.**
- Completing the packing without the label could be risky since proper labeling is crucial for identifying the contents during transport. Assuming it gets labelled later may not be a dependable solution.
- **Option 4: Write "Lithium ion battery inside" with a marker on the box.**
- Manually writing a label can be a temporary solution, but it lacks the standardization and official marking required for proper handling and compliance with shipping regulations.
**Recommended Action:** Considering standard operational procedures and safety protocols, the preferred action would be to **raise an Andon** to ensure the issue gets promptly addressed and the correct labeling is applied.

Transcribed Image Text:### Handling Damaged Mobile Phone Packaging
**Instruction:**
When you see damage to the packaging of a mobile phone, you should damage the item and place it in a damage tote.
**Question:**
Is the above statement True or False?
**Options:**
- **True (Button)**: This option signifies that the statement is correct and that damaged packaged items should indeed be damaged further and placed in a damage tote.
- **False (Button)**: This option signifies that the statement is incorrect and that you should not damage the item further upon noticing damaged packaging.
**Action:**
After selecting an option, click the **Submit (button)** at the bottom.
**Visual Explanation:**
The screen displays the question and two large, clearly marked buttons for the options "True" and "False." The "Submit" button is located beneath these options for confirmation of the user's choice.
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