“Nestlé, the Swiss food conglomerate, has created a Nestlé Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestlé's motivations for adding or dropping its Nestlé Seal of Guarantee stamp to the brand name?”
“Nestlé, the Swiss food conglomerate, has created a Nestlé Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestlé's motivations for adding or dropping its Nestlé Seal of Guarantee stamp to the brand name?”
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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“Nestlé, the Swiss food conglomerate, has created a Nestlé Seal of Guarantee that it puts on the back of some of its products (e.g., Maggi sauces). The Seal of Guarantee is not used for many of its other products like pet food and mineral water. What might be Nestlé's motivations for adding or dropping its Nestlé Seal of Guarantee stamp to the brand name?”
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