When you get a surprisingiy trow price on a product do you assume that you got a really good deal or thatyou bought a trow-quality product? Research indi-cates that you are rtore likely to associate low price and low quailty if someone else makes the purchase rather than yourself (Yan & Sengupta, 201 I). In a similar study, n : 15 participants were asked to rate the quality of low-
When you get a surprisingiy trow price on a product do you assume that you got a really good deal or thatyou bought a trow-quality product? Research indi-cates that you are rtore likely to associate low price and low quailty if someone else makes the purchase rather than yourself (Yan & Sengupta, 201 I). In a similar study, n : 15 participants were asked to rate the quality of low-priced items under two scenarios: purchased by a friend or purchased yourself. The results produced a
a. Is the judged quality of objects significantly different for self-purchases than for purchases made by others? Use a two-tailed test with a: .05.
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