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- Describe the following appraisal methods: ( i ) MBO (ii) Essay (iii) Critical Incidents (iv) BARS (v) Graphic Rating Scale11 A marketing research firm has just sent surveys to 100 people in a mail panel about bike helmets. It can be assumed that these people have purchased a bike helmet recently are all of a certain age range meet certain criteria set up by the firm are not expecting the surveyOm2. What is meant by participant observation? What are the Types of data generated by the participant observation and their advantages and disadvantages?
- Two surveys were conducted to measure the effectiveness of an advertising campaign for a low-fat brand of ice cream. In one of the surveys, the interviewers visited the home and asked whether the low-fat brand ice cream was purchased. In the other survey, the interviewers asked the person to show them the ice cream container when the interviewee stated he or she had purchased low-fat ice cream. a. Do you think the two types of surveys will yield similar results on the percentage of households using the product? b. What types of biases may be introduced into each of the surveys?What are some of the key distinctions between a descriptive model and a prescriptive model?Indicate which one of the four basic scales of measurement would you opt for, while soliciting responses from persons who visited a big mall. (i) Age of the respondent (ii) Marital status of the respondent (iii) Respondent’s preference for kirana store v/s mall for groceries v/s place an order online (iv) Respondent’s experience at this mall (design a suitable scale for this). (v) Frame the hypothesis for the above research.
- 34. Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.Which information is not found in an MSDS? * Reactivity Date Chemical Identity Buyer Information O Routes of EntryWomen are more attracted to men without earrings than men with earrings. What is the DV? How would you operationalize this variable?
- Why are questionnaires particularly useful with a large, geographical spread population?* Hame Gradebook Week 1 actice Asignmet-x O ttps//appmyeducator.com/counelactivity.t/1844/270721506109441/ Which of the following is A curent trend in consumer behavior Decreased customer need for accessing information prior to a purchase OIncreased consumer reluctance to share data with businesses they interact with O Availablity of premium options for devoted and loyal customers of a business The need to create a seamless user experience on an easy to-use company website Which of the folloving describes the form of data Kantar may present to marketers? Ut providesa qualitative and quantitative segmentation opproach that oncovers the functional, sociall and emotional drivers of consumer behvior within a given market. Ditves companies a major presence on social networking sites as this alows them to interact with their current and potensal consumers in new ways On stresses the subjective meaning of the consume's individual expertience and the idea that any behavior is subject to mutple…Which test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions test