When rivals Samsung and Sony each unveiled their new 3DTVs at a major electronics store, some consumers couldn’t tellthe difference between the two. But the firms’ strategies werevery different. Sony opted to use outside manufacturing firmsto build its TVs, stating that the move would help cut costsand keep the company strong. But Samsung manufactures itsown TVs, including its own computer chips. Ultimately, the 3DTV failed, but with different consequences for the two firms.28With a classmate, research the two companies and their 3DTVs, evaluating their marketing strategy and the decisionsthey subsequently made regarding the product. In youropinion, how did the firms’ strategies affect their respectiveoutcomes?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

When rivals Samsung and Sony each unveiled their new 3D
TVs at a major electronics store, some consumers couldn’t tell
the difference between the two. But the firms’ strategies were
very different. Sony opted to use outside manufacturing firms
to build its TVs, stating that the move would help cut costs
and keep the company strong. But Samsung manufactures its
own TVs, including its own computer chips. Ultimately, the 3D
TV failed, but with different consequences for the two firms.28
With a classmate, research the two companies and their 3D
TVs, evaluating their marketing strategy and the decisions
they subsequently made regarding the product. In your
opinion, how did the firms’ strategies affect their respective
outcomes?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Purchase process
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning