When researching foreign markets marketers need to assess demand and profit potential. Availability of data depends in part on whether the market being studied can be classified as existing or potential market. In international marketing research potential markets can be further subdivided into: Select one alternative: O primary and tertiary markets O strong and weak markets O clear and hidden markets O latent and incipient markets O developed and undeveloped markets
When researching foreign markets marketers need to assess demand and profit potential. Availability of data depends in part on whether the market being studied can be classified as existing or potential market. In international marketing research potential markets can be further subdivided into: Select one alternative: O primary and tertiary markets O strong and weak markets O clear and hidden markets O latent and incipient markets O developed and undeveloped markets
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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