Assume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Assume that you sell products on the Internet. If you want to understand the factors which affect the behaviour of customers, what factors will be chosen in your research? Please describe the reasons.

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