When it comes to the ethical implications of scentmarketing, do you feel that there is a difference inretailers that use natural scents (like food retailersbaking in the retail space) versus retailers that useartificially manufactured scents?

Q: How does word-of-mouth marketing contribute to creating buzz for a product or service

A: Word-of-mouth marketing is the practice of consumers recommending a product or brand to others…

Q: Who shops online? Are the characteristics ofonline shoppers changing?

A: Online shopping refers to a part of electronic commerce through which customers directly purchase or…

Q: What things in marketing/shopping experience are similar between Apple Computer, Inc. and Pepsi Co?

A: Introduction:Apple Computer, Inc. (commonly known as Apple Inc.) and PepsiCo are two iconic global…

Q: What is Mass personalization?

A: Introduction:- let us try to understand mass personalization in brief:-  -  Mass personalization is…

Q: What are some things that make a profession in selling appealing/not appealing?

A: Managing the sales is the most important part in any business because it is said to be the lifeblood…

Q: What is the unique selling proposition of a natural and organic skincare products?

A: Unique Selling Proposition can be referred to as those qualities of the product or service which a…

Q: Use two or three companies & their respective brands to illustrate the importance of branding and…

A: Branding is one of the important aspect of the product as the brand helps the product to get…

Q: What are the major outcomes for the firm of themarketing process and consumers’ responses to it?

A: Marketers need to gain valuable information about the target market to sell goods and services that…

Q: Discuss the Implications of Buying Centers for the Marketing Manager?

A: A buying center is a team of staff, family members, or members of an organization that is…

Q: What recommendations would you suggest for howHSN could make better use of its role as a…

A: A marketing strategy can be defined as a plan formulated by a company to use its limited resources…

Q: Research on one retail clothing brand and give your assessment of how well it delivers added value…

A: Brand is the image created for the company in the market. It is created using various brand elements…

Q: Give situations or actions of shopee applying this:   • Sustainable Packaging   • Green Logistics…

A: 1. Sustainable PackagingBusinesses that sell online produce a lot of packaging waste. Shopee can…

Q: What are the appropriate market coverage strategiesof the retailers? Is it an intensive, selective,…

A: Retail is the sale to an end consumer (called a client) of products and services from corporations.…

Q: What is consumerism all about? (Definition of terms)

A: Marketing promotes the idea of creating awareness about goods and services to customers. There are…

Q: How would you explain the growing use of skincare products, designed for older age segments, among…

A: Question 1The growing use of skincare products designed for older age segments among young consumers…

Q: What are 10-15 environmental factors (e.g., political, economic, legal, technological and cultural )…

A: Businesses will create products and services for customers according to their needs. They will…

Q: how can retailers build top-of-mind awareness? Explain and give examples.

A: TOMA (top of mind awareness) is a vital feature in market research. It's a metric for determining…

Q: Think about marketing messages of companies you respect. Why do you think this way? Have you…

A: In today's crowded environment, businesses must use compelling marketing messaging to stand out.…

Q: Have you made an online purchase? If so, why do you think so many people who have access to the…

A: Increasing development has taken place in the online shopping market. More online stores are…

Q: how does integrated marketing contribute to building a strong and recognizable brand?

A: Integrated marketing is the delivery of a consistent brand message through the intelligent…

Q: How do retailers should use correct fragrances to entice customers to buy

A: When it comes to building the perfect environment for the products and services they're offering,…

Q: Do you think oraganizational purchases should behave like entrepreneurs. Why or why not

A: No, the organizational purchases should not act like business owners or entrepreneurs.…

Q: Would you consider yourself an omni-channel shopper? What is the value of this approach to you as…

A: An omni-channel kind of a marketing channel can be referred to as one where the customers gets the…

Q: What are the appropriate market coverage strategiesof the retailers? Is it an intensive, selective,…

A: intensive distribution is a type of distribution method through which the organization penetrates…

Q: Why are consumer advocates worried about onlinemarketing to kids?

A: Online market due to its certain wide exposure poses risk to underage users.

Q: Do you find that you are more likely to make a purchase when shopping online or in person? Why do…

A: Today, brick-and-mortar stores are still very much in existence despite the fact that e-commerce is…

Q: Think about a recent purchase that you made, and describe how economic and social environmental…

A: Economic factor: Economic factor is the most important factor to consider before making a purchase.…

Q: Describe the subcultures to which you belong.Identify buying behavior that is unique to one ofyour…

A: Subculture is a reference group to which an individual belong and tend to follow the group thoughts…

Q: What are merchandise markets?

A: Ans. Merchandise marketing is the technique of developing awareness yet client loyalty the usage of…

Q: Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory…

A: Marketing is a promotional activity used by the business to increase the reach of products among the…

Q: Write about Various ‘markets’ and ‘submarkets’

A: A market is a place where seller and buyer meet and exchange of products and money happens. The…