When HP (or any manufacturer) tried to sell directly to its customers over the Web, its resellers reacted negatively to its shift in strategy. In e- commerce, this situation is called: Channel conflict O Supply chain streamlining Reseller debacle Direct sell

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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D4
When HP (or any manufacturer) tried to sell directly to its customers over
the Web, its resellers reacted negatively to its shift in strategy. In e-
commerce, this situation is called:
O Channel conflict
O Supply chain streamlining
Reseller debacle
Direct sell
Transcribed Image Text:When HP (or any manufacturer) tried to sell directly to its customers over the Web, its resellers reacted negatively to its shift in strategy. In e- commerce, this situation is called: O Channel conflict O Supply chain streamlining Reseller debacle Direct sell
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