What technologies do you use when you are traveling? How can technology be used in the co-creation of visitor experiences? Some commentators have predicted that virtual reality will eventually eliminate the need to travel. Do you think this is a valid prediction? Discuss your reasoning. Think about places you have visited on your travels. Have you experienced any examples of technology in interpretive experiences? Were these technologies effective in supporting your learning or were they just a gimmick? 19

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discussion Questions
1. What technologies do you use when you are traveling?
How can technology be used in the co-creation of visitor
experiences?
2. Some commentators have predicted that virtual reality
will eventually eliminate the need to travel. Do you think
this is a valid prediction? Discuss your reasoning.
3. Think about places you have visited on your travels.
Have you experienced any examples of technology in
interpretive experiences? Were these technologies
effective in supporting your learning or were they just a
gimmick?
19
Transcribed Image Text:Discussion Questions 1. What technologies do you use when you are traveling? How can technology be used in the co-creation of visitor experiences? 2. Some commentators have predicted that virtual reality will eventually eliminate the need to travel. Do you think this is a valid prediction? Discuss your reasoning. 3. Think about places you have visited on your travels. Have you experienced any examples of technology in interpretive experiences? Were these technologies effective in supporting your learning or were they just a gimmick? 19
Discussion Questions
In this chapter we explored some of the challenges and
opportunities of using IT for interpretation. What are
some of the operational advantages and disadvantages
of using technology in the creation of experiences?
4.
5. Does the use of technology in attractions erode or
enhance opportunities for high touch experiences?
Discuss your reasoning and compare your points with
other students.
Transcribed Image Text:Discussion Questions In this chapter we explored some of the challenges and opportunities of using IT for interpretation. What are some of the operational advantages and disadvantages of using technology in the creation of experiences? 4. 5. Does the use of technology in attractions erode or enhance opportunities for high touch experiences? Discuss your reasoning and compare your points with other students.
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