Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What is visual literacy in business studies?
Expert Solution
Background
Business refers to an activity of trade where sale and purchase of either goods or services is done with an objective of earning profits. The activity of manufacturing goods for the purpose of sale is also considered as business.
In the simplest terms it can be said that any activity done with an objective of earning profits can be termed as business. To operate a business, a businessman has to manage several functions to keep the business running smoothly and efficiently.
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