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What role does CRM play in cross-selling and up-selling opportunities?
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- How do CRM systems handle variations in global sales strategies and customer interaction models?Consumer market and business market are different. Explain the implication for the selling process and the sales person?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
- How do purchase offers impact consumer behavior and market dynamics in a competitive retail environment?What functions does Marketing play with process of exchange of goods and services?(1) Do companies that deliver services rather thancreating tangible goods ever need to engage inresearch and development? Why or why not? (2) Whyis good customer support essential to the success ofmarketing and sales activities?