What question in the survey would probably produce categorical data if it managed 100 customers? A) How much profit does the company make with each of its products? Or B) Which of the company's services do you use the most? C) Approximately how many times a year do you buy our products? OR D) What price are you willing to pay for this product?
What question in the survey would probably produce categorical data if it managed 100 customers?
A) How much profit does the company make with each of its products?
Or B) Which of the company's services do you use the most?
C) Approximately how many times a year do you buy our products?
OR D) What price are you willing to pay for this product?
A survey is a method of collecting data using significant questions from a sample of people that help to understand the population as a whole. A survey differs from a questionnaire on the basis of its depth and involving different forms of data collection.
Two different types of data can be produced by Survey research. Those are categorical data and numerical data.
Categorical data: Categorical survey questions are designed to gather categorical data which is based on discrete categories or groups. For example: By asking respondents what are their favourite colours different colours can be answered which can be divided into groups or categories.
Numerical data: Numerical data is based on numbers, not on any descriptions or languages. For example: Asking respondents about their monthly income produce numerical data.
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