Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is the difference between unethical selling and illegal selling practices? Give one example of each.
Expert Solution
Step 1
Selling is a process of persuading a person or an entity to buy something. It is a transaction where goods and services are exchanged for money.
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