What is the difference between brand identity and brand image? Indicate the two key benefits of the Elena Marin + XFashion collaboration for each of the brands. What strategies would you recommend for XFashion to strengthen its brand image among plus-size fashion consumers? Indicate two strategies.
XFashion, established in 2016 in San Francisco, has disrupted the fashion retail industry. With input from the customer, who completes fashion surveys, and collaboration between artificial intelligence (
For example, in September 2019, well-known high-end fashion designer Elena Marin launched a capsule collection that leveraged XFashion’s expertise in data science to help Elena Marin’s namesake brand launch plus-sizes for the first time. “It came about because we basically had been working together since 2017. They came to me and asked if this is a category I’d like to get into. I said I've been dying to get into it, but we have to do this right. They have all the good data and the analytics about what this customer wants, and I want to make her feel beautiful, so I was able to bring that to life,” Marin shared.
What is the difference between brand identity and brand image? Indicate the two key benefits of the Elena Marin + XFashion collaboration for each of the brands. What strategies would you recommend for XFashion to strengthen its brand image among plus-size fashion consumers? Indicate two strategies.
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